Bala Iyer

Biography:

Bala Iyer is a Professor in the Technology, Operations, and Information Management Division at Babson College. Among others, his research interests include exploring the role of IT architectures in delivering business capabilities.

Putting social media to work at Cognizant

by , et al.Issue: July / August 2011

Many companies know what social media can do but many are still unable to apply or leverage social media to distance…