Jonathan Cagan

Biography:

 

 

Jonathan Cagan is the George Tallman and Florence Barrett Ladd Professor in the Department of Mechanical Engineering, Carnegie Mellon University.

Peter Boatwright and Jonathan Cagan are the co-founders of Carnegie Strategies LLC, and the co-authors of the new book Built to Love – Creating Products that Captivate Customers (Berrett-Koehler; www.BuiltToLove.com). This article is based on some of the ideas in their book.

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Leadership

EMOTION: WHAT IT TAKES TO BE A PRODUCT LEADER

by , et al.Issue: September / October 2010

Many companies have outstanding products in terms of performance, technology and features. And yet, surprisingly, sales……

Innovation

INNOVATE OR ELSE: THE NEW IMPERATIVE

by , et al.Issue: January / February 2006

These authors, who are academics and consultants, believe that innovation requires radical change and a new vision,…