Marketing

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Rebranding in the Don’t-Blink Age

by Issue: September / October 2015

Why it's time for an image checkup, especially if your company’s budget and market have changed along with consumer attention trends.
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Protect Your Brand: Join the Retail Fight Club

by Issue: July / August 2015

Product counterfeiters hurt more than just corporate bottom lines. They put jobs at risk, and threaten consumers. And the problem is just going to get worse, so here is how to fight back.

Manufacturing Consumer Consent: The future of social commerce

by , et al.Issue: May / June 2014

There’s a lot of talk about using social media to harvest consumer conversations and feedback about their shopping…
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Mind over Marketing

by Issue: November / December 2013

Building corporate brands can be a waste of time if your brand battles are not being fought on the proper battlefield.

The intelligence of the crowd

by , et al.Issue: July / August 2013

When the late great management thinkers C.K. Prahalad and Venkat Ramaswany introduced the concept of co-creation, around……

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