Marketing

The Toyota recall: Missing the Forest for the Trees

by , et al.Issue: November / December 2011

A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors,……

Social Networking: The Corporate Value Proposition

by , et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……

Strategic innovation and the fuzzy front end

by Issue: March / April 2011

Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized……

A Marketing Plan for Turbulent Times

by Issue: March / April 2009

Not all that long ago, the acronym KISS was so popular that many executives displayed it on their desks, either embedded……

A NEW DAWN FOR CRM: THIS TIME IT’S B2B

by Issue: July / August 2003

CRM may have reached maturity, but according to this author, the business-to-business market is very fertile territory.……

VERTICAL SOLUTIONS MARKETING: ENSURING A SUCCESSFUL TRANSITION

by , et al.Issue: May / June 2003

Vertical Solutions Marketing is an appealing option for growth, especially in an era in which organization have already……

View more articles