Technology/Social Media

Putting social media to work at Cognizant

by , et al.Issue: July / August 2011

Many companies know what social media can do but many are still unable to apply or leverage social media to distance…

Social Networking: The Corporate Value Proposition

by , et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……

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