The Organization

CUSTOMER RELATIONSHIP MANAGEMENT: FROM CONFLICT TO COLLABORATION

by Issue: May / June 2001

The essence of a business relationship is collaboration, which might be thought of as the ability of more than one person……

MAKING SENSE OF KNOWLEDGE MANAGEMENT

by Issue: March / April 2001

If you keep even half an eye on the management press, chances are you have come across the concept of knowledge management.……

DOT-COM BOARDS: NOT FOR THE FAINT OF HEART

by , et al.Issue: March / April 2001

While dot-coms do not lack for media attention, one perspective that the print and electronic media rarely examine is…

BRAND EQUITY: CAPITALIZING ON INTELLECTUAL CAPITAL

by , et al.Issue: March / April 2001

For the year 2000, Coca-Cola once again appeared at the top of Interbrand’s list of the World’s Most Valuable Brands,……

HARNESSING THE POWER OF INTELLECTUAL PROPERTY

by Issue: March / April 2001

“I don’t think necessity is the mother of invention. Invention, in my opinion, arises directly from idleness, possibly……

INSURING THE BRAND

by Issue: March / April 2001

Brands have always had value, but now more than ever, businesses are recognizing the impact of brands and other intangible……

MANAGING IN THE NEW ECONOMY: EVOLUTION OR REVOLUTION?

by Issue: March / April 2001

What constitutes proper management practice has been—and always will be—a work in progress. Until now, that practice……

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