May / June 2017

When Customers Collide

by Issue: May / June 2017

Giving so-called internal customers priority over the real thing can be counterproductive and weaken business values along with profitability.

Driving Disruptive Growth

by Issue: May / June 2017

Canadian marketing groups need to fully embrace the leadership role they must play in the digital age.

Winning the Digital Race

by Issue: May / June 2017

Canada can punch above its weight in the digital age. But as tech industry leader Tom Jenkins notes, public policy will need to outpace disruption.

Reviewing the Review

by Issue: May / June 2017

To be effective, reviews should not dwell on the past. They should look back only to provide real insight for improving future performance.

The Profitability of Proof

by , et al.Issue: May / June 2017

Don’t be fooled by the popularity of alternative facts. The case for having evidence back up corporate claims has never been more compelling.

Rebooting Cybersecurity

by Issue: May / June 2017

When it comes to the threat posed by hackers, overconfidence and poor planning increases the risks faced by Canadian firms.