Marketing

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How to Create a ‘Lights Out’ Customer Experience

by Issue: January / February 2016

Remember what happened to Kodak? Well, market forces are creating a perfect storm for all companies that think they know what their customers want.
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Shooting for the Moon

by Issue: January / February 2016

John Sculley, former CEO of Pepsi and Apple, once the highest-paid Silicon Valley executive, explains how to build billion-dollar companies that change the world.
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Q&A with Hap Klopp

by Issue: November / December 2015

The legendary entrepreneurial founder of The North Face obviously knows how to build a company, which is why his book about failure is a must-read for business junkies.
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Rebranding in the Don’t-Blink Age

by Issue: September / October 2015

Why it's time for an image checkup, especially if your company’s budget and market have changed along with consumer attention trends.
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Why Mining Product Reviews Should Be on Retailers’ Radar

by Issue: May / June 2015

Data mining has come a long way since the 1990s, when many early adopters wasted millions of dollars building data warehouses to analyze transactional data.
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Profiting from the Rise of the Machines

by Issue: March / April 2015

Hollywood got it wrong — there is no reason to fear the future unless you’re a brand manager stuck in the past.
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The Ivey Interview: Steinthór Pálsson

by Issue: May / June 2014

Few business leaders will ever confront the challenge that Landsbankinn CEO Steinthór Pálsson faced in mid-2010,…

Manufacturing Consumer Consent: The future of social commerce

by , et al.Issue: May / June 2014

There’s a lot of talk about using social media to harvest consumer conversations and feedback about their shopping…

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