Technology

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Why Nobody is Really Ready for Mobile Commerce

by Issue: January / February 2016

Most market transactions will eventually go digital, but business must first comfort consumers to make mobile commerce worth it.
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The Perils of Democratic Decision Making

by , et al.Issue: January / February 2016

Enterprise social software enables members of the corporate masses to have more influence over the organizations that employ them — but that isn’t always a good thing.
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Why Mining Product Reviews Should Be on Retailers’ Radar

by Issue: May / June 2015

Data mining has come a long way since the 1990s, when many early adopters wasted millions of dollars building data warehouses to analyze transactional data.
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Profiting from the Rise of the Machines

by Issue: March / April 2015

Hollywood got it wrong — there is no reason to fear the future unless you’re a brand manager stuck in the past.