Articles

Horror Zombie with flaking flesh using laptop computer in dark room.

Surviving Big Data’s Zombie Apocalypse

by Issue: May/June 2021

With the rising popularity of anti-social “oppositional marketing,” big-data platforms are on a collision course with privacy regulators.
Working on environmental conservation ideas in the office!

Making Canada a Social Enterprise Tax Haven

by Issue: May/June 2021

Imagine a new category of incorporation, one designed to give social enterprises the same tax benefits offered charities.
Iceberg Underwater in Ililussat.

Rethinking EDI Training Amid Today’s Changing Social Consciousness

by , Issue: March/April 2021

Focusing EDI programs on visible behaviours can help make the difference between meeting expectations and falling short or making things worse.
Digital Virtual Human

Getting Phygital with Consumers

by Issue: March/April 2021

Most digital transformations ignore the real opportunity to take customer experience to a whole new level.
Frustrated Hispanic businessman sitting on steps

Enough. It’s Time to Hire (and Develop) Better Judgment

by , Issue: March/April 2021

With scandals emerging everywhere, from McKinsey to Rideau Hall, it’s not hard to wonder if decent leadership even exists, but it doesn’t have to be this way.
TikTok and Facebook application on screen Apple iPhone XR

Why It’s Time to Think About Copying Chinese Innovators

by et al.Issue: March/April 2021

Compared to Silicon Valley’s ambitious tech plays built around advertising, Chinese digital innovations can look mundane, but the results are a different story.
Athletic female rock climber.

Report from the Front Lines of Workplace Disruption

by Issue: January / February 2021

Working in HR today is like climbing a steep mountain, on your own, in the dark, without a rope, during a perfect storm.
Automated with big data

Winning the Mobility Race

by , Issue: November / December 2020

When thinking strategy, executives in the mobility space need to note that brands will soon be taking a back seat to digital experiences.
Multicolored pie chart

Unearthing Hidden Customer Value

by , et al.Issue: November / December 2020

When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.

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