Articles
Death of the (Traditional) Salesperson
Even before the COVID-19 pandemic, rethinking B2B sales was required to survive disruptive forces and meet evolving customer expectations.
Supporting Gen Z
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
Examining Supply-Side Benefits of Virtual Teaching
Some physical classroom experiences can’t be beat, but moving university programs online offers instructors unexpected advantages.
Maintaining Healthy Reputations During a Pandemic
When moving to survive a crisis like COVID-19, business leaders need to be prepared to live with the decisions they make long after the virus retreats.
Managing the Hassle Factor in the Age of Disruption
When it comes to achieving the best return on foreign investment, research shows that location bias amongst management is a major hidden obstacle.
The Art of Branding in a Pandemic
The best branding moves during the COVID-19 outbreak demonstrate how positive actions can speak louder than words.
How to Sell When the World Is Upside Down
With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers.
How to Govern, Manage, and Work Amid COVID-19
Navigating today’s uncharted waters won’t be easy, especially for startups, but best practices for crisis management and virtual work can keep business afloat.
Why Fighting COVID-19 Requires Character
Images of isolated Italians singing amid the coronavirus pandemic offer a key to what it takes to lead in extraordinary times.
