Andrea Lekushoff, President of Toronto-based Broad Reach Communications, focuses on crisis and reputation management, brand building, and corporate communications. Contact: alekushoff@brpr.ca
The traditional working world was lost to the pandemic, so move forward by focusing on employee output and value rather than where and when people work
When moving to survive a crisis like COVID-19, business leaders need to be prepared to live with the decisions they make long after the virus retreats.