Allan J. Magrath

Biography:

Allan J. Magrath is Director of Corporate Marketing Services and New Business Ventures, 3M Canada. He is also the author of six books on Marketing and a regular contributor to the Ivey Business Journal.

Grid View List View

Innovation

CHANNEL VISION: GETTING YOUR CHANNELS RIGHT

by Issue: November / December 2002

Marketers have never been more challenged to find the right mix of channels. Seeing the choices clearly will make that……

Strategy

STRATEGIC PLANNING FOR INTERNET OPPORTUNITIES

by Issue: July / August 2001

Any plan to exploit the Web must address five key questions. The questions include determining which Web functionalities……