Barry Linetsky is a partner with The Strategic Planning Group, a Toronto-based consultancy. He is the author of The Business of Walt Disney and the Nine Principles of His Success (2017) and Free Will: Sam Harris Has It (Wrong) (2013). Linetsky’s articles have previously been published by Ivey Business Journal and Rotman Magazine. Visit his website and follow him on Twitter @BizPhilosopher. He can be reached at firstname.lastname@example.org.