Deborah Compeau

Biography:

Deborah Compeau is Professor of Management Information Systems in the Richard Ivey School of Business at the University of Western Ontario.

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GO TELL IT ON THE MOUNTAINS: HOW WORD OF MOUTH CAN LEAD TO BUY-IN OF A TECHNOLOGY

by , et al.Issue: March / April 2010

Properly conveyed and clearly communicated, word of mouth can become a terrific tool to enhance the adoption of a particular……