Darrell Rigby

Biography:

Darrell Rigby is Director of Bain & Company.

WINNING CUSTOMER LOYALTY IS THE KEY TO A WINNING CRM STRATEGY

by , et al.Issue: March / April 2003

Form follows function, and the one practice that illustrates this truism best of all, perhaps, is customer relationship……

ORDER FULFILLMENT: DELIVERING THE E-PROMISE

by , et al.Issue: July / August 2001

"I got it the day after Christmas" or "I never got it at all" are two of cyber-shoppers most common complaints. Indeed,……