Eric Janssen

Eric Janssen, host of the Sales Reframed podcast, is a full-time faculty member at the Ivey Business School at Western University, where he teaches sales and entrepreneurship and serves as director of Ivey’s Executive Education Sales Program. As an entrepreneur turned educator, Eric has deep experience as a multi-time founder and early-stage team member in venture-backed startups across both B2B and B2C. His hands-on background scaling companies and driving global revenue informs a practical, real-world approach to teaching, helping founders and leaders acquire customers, validate business models, and build scalable sales engines. In addition to executive programs, Eric teaches Hustle & Grit, Sales Foundations and Ivey’s capstone entrepreneurship course New Venture Project. In 2024, he was recognized as one of Poets & Quants’ 50 Best Undergraduate Business Professors and has received Ivey’s highest teaching honour, the David Bergoyne Award, twice (2021 and 2024). Beyond the classroom, Eric remains deeply engaged in the startup and growth ecosystem. He is a Limited Partner at Stage 2 Capital, a mentor to growth-stage founders, and the host of the Sales Reframed Podcast, where he explores how sales show up in business, entrepreneurship, and everyday life. His work and insights on sales, growth, and entrepreneurial execution have been cited in Harvard Business Review, The Globe and Mail, Fast Company, and BNN, and he has collaborated with organizations including Facebook, TELUS, MNP, RBC, and Entrepreneurs’ Organization (EO). Known for his engaging teaching style and research-backed, actionable frameworks, Eric is passionate about helping founders and leadership teams navigate the realities of growth and selling in complex markets. He is the founder of the Founder Sales Sprint.