Eric Janssen


Eric Janssen is an entrepreneur (music, security, and retail industries) who helps distill the best practices of world-class company founders and experts in sales, marketing and growth to students as an instructor at the Ivey Business School at Western University in London, Ont. Contact:

Man delivering huge pile of toilet rolls to customer in mask

How to Sell When the World Is Upside Down

by Issue: March / April 2020

With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers.