Gerard O'Neill

Biography:

 

 

Gerard O’Neill is Head of Industry Marketing for British Telecom Global Services. He previously held a number of management roles with Hewlett Packard, most recently in marketing, in Europe, the Middle East and Africa.

A NEW ARCHITECTURE FOR A MARKETING CAMPAIGN IN THE 21st CENTURY

by Issue: May / June 2006

Smooth execution, responsiveness and efficiency are critical to the success of any marketing campaign. When those three……