Ian Gordon
Metaverse or Metaworse
Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues
Surviving Big Data’s Zombie Apocalypse
With the rising popularity of anti-social “oppositional marketing,” big-data platforms are on a collision course with privacy regulators.Creating product addicts
Addiction isn’t always negative. The value proposition of products and the manner in which they are sold and used…Why aren’t Canadian retail prices coming down? The strong Canadian dollar and the challenge for retail prices
It is rather easy to blame Canadian retailers for in-store prices that are higher here than in the United States. A…THE MARKETER’S CHALLENGE: HOW TO TEACH CUSTOMERS NEW BEHAVIOURS
The “slow” movement has gained traction in living, cooking and other domains, but in marketing, a patient, deliberate……MARKETING GOVERNANCE: OVERSIGHT OVERLOOKED
Marketing is too important to the future of every company to avoid prime-time review by the Board of Directors. While…RELATIONSHIP DEMARKETING: MANAGING WASTEFUL OR WORTHLESS CUSTOMER RELATIONSHIPS
Some managers, perhaps many, have been tempted to hit the "delete" button when dealing with troublesome or unprofitable……MEASURING CUSTOMER RELATIONSHIPS: WHAT GETS MEASURED REALLY DOES GET MANAGED
Is a satisfied customer a loyal customer? Not necessarily so says the author of two books on CRM, who in this article…
