Idris Mootee

Biography:

Idris Mootee is the CEO of Idea Couture Inc., a global strategic innovation and experience design firm with offices in San Francisco, Shanghai, Toronto and Washington DC. The firm helps Fortune 500 companies use D-school + B-School™ thinking to rethink and reinvent competition. imootee@ideacouture.com

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The Organization

Organizational ambidexterity

by Issue: November / December 2012

In today’s extreme competitive environment, the most successful companies are those that are ambidextrous. Managers…

Marketing

Strategic innovation and the fuzzy front end

by Issue: March / April 2011

Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized……