Idris Mootee


Idris Mootee is the CEO of Idea Couture Inc., a global strategic innovation and experience design firm with offices in San Francisco, Shanghai, Toronto and Washington DC. The firm helps Fortune 500 companies use D-school + B-School thinking to rethink and reinvent competition.

Organizational ambidexterity

by Issue: November / December 2012

In today’s extreme competitive environment, the most successful companies are those that are ambidextrous. Managers…

Strategic innovation and the fuzzy front end

by Issue: March / April 2011

Innovation is a process, and while the introduction of a genuinely innovative product or service may be highly publicized……