Jeff Saperstein

Biography:

Jeff Saperstein is an adjunct professor of marketing at San Francisco State University Graduate School of Business and a consultant who delivers a range of marketing services to Fortune 500 companies and other public and private organizations.

HOW SOCIAL MEDIA CAN BE USED TO DIALOGUE WITH THE CUSTOMER

by , et al.Issue: January / February 2010

This article is based on the authors’ recently published book, Bust the Silos: Opening Your Organization for Growth,……