Jagdish N. Sheth

Biography:

 

 

Jagdish N. Sheth is Charles Kellstadt Professor of Marketing at Emory University in Atlanta, Georgia.

 

 

COMPETITIVE MARKETS AND THE RULE OF THREE

by , et al.Issue: September / October 2002

The "Big Three" no longer have the automobile market to themselves, but almost every market, including the one for cars,……