Jessica Wadd


Jessica Wadd is Principal and leader of the Strategy and Innovation segment for BDO Management Consulting. Her work focuses on strategy development, business model innovation, commercialization strategies for new technology, and the use of strategic alliances to enhance competitive advantage and increase strategic agility. Jessica frequently leverages ideas from the fields of behavioral economics and game theory to help clients in diverse industries, including high-tech, manufacturing, financial services, life sciences, healthcare, and professional services. Jessica holds an MSc in Behavioral Economics from the University of Nottingham as well as BAs in both English and Economics from Bryn Mawr College.

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