Kaushik Mukerjee

Biography:

Kaushik Mukerjee is Professor, Symbiosis Institute of Business Management (SIBM), Pune, India.
kaushikmukerjee@gmail.com / kaushikmukerjee@sibm.edu.

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Frugal innovation: the key to penetrating emerging markets

by Issue: July / August 2012

There may be no better exemplar of the need to modify business practices when expanding to another country than innovation.……