Mark Willis

Biography:

Mark Willis is Head of Technology and Innovation at Stored Value Solutions (SVS), a consultancy that works with top retail brands worldwide to optimize mobile gift card programs. He is based in Louisville, Kentucky, and can be reached at mwillis@storedvalue.com.

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Why Nobody is Really Ready for Mobile Commerce

by Issue: January / February 2016

Most market transactions will eventually go digital, but business must first comfort consumers to make mobile commerce worth it.