Niraj Dawar


Niraj Dawar is Professor of Marketing at Ivey Business School at Western University in London, Ontario

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Mind over Marketing

by Issue: November / December 2013

Building corporate brands can be a waste of time if your brand battles are not being fought on the proper battlefield.

India after the Boom

by Issue: July / August 2013

Contrary to the popular vision of an India that is so powerful and dynamic that many see it as the next China, this…