Peter Boatwright

Biography:

Peter Boatwright is Professor of Marketing, Tepper School of Business, Carnegie Mellon University.

EMOTION: WHAT IT TAKES TO BE A PRODUCT LEADER

by , et al.Issue: September / October 2010

Many companies have outstanding products in terms of performance, technology and features. And yet, surprisingly, sales……

INNOVATE OR ELSE: THE NEW IMPERATIVE

by , et al.Issue: January / February 2006

These authors, who are academics and consultants, believe that innovation requires radical change and a new vision,…