Ranjan Banerjee


Ranjan Banerjee is Dean and Professor Marketing at S. P. Jain Institute of Management & Research, Mumbai, India. Contact ranjan.banerjee@spjimr.org.

Detail of a portrait of Charles Darwin with selective focus on the eyes.

Survival of the Best Fitted

by , et al.Issue: March/April 2019

To avoid extinction in the Age of Disruption, managers need to know that many evolutionary concepts are misapplied when used to illuminate business strategy