Ruben Mancha


Rubén Mancha is an Assistant Professor of Information Systems in the Technology, Operations, and Information Management Division at Babson College. He received his Ph.D. from the University of Texas at San Antonio. In 2017, he was recognized by Poets & Quants as one of the Best 40 Under 40 Business School Professors. Dr. Mancha’s research is in the areas of digital transformation and the impact of emerging technologies. His research has been published in journals such as Information Technology & People, Decision Support Systems, Journal of Business Strategy, and Journal of Environmental Psychology; and he has contributed essays to a number of edited books, such as Contemporary Perspectives in Data Mining, Volume 2 and Encyclopedia of Research Design. He teaches digital transformation and information technology courses at Olin Graduate School of Business. He can be reached at Olin Hall 304, 231 Forest Street, Babson Park, MA 02457, 781-239-4414,

Automated with big data

Winning the Mobility Race

by , Issue: November / December 2020

When thinking strategy, executives in the mobility space need to note that brands will soon be taking a back seat to digital experiences.
Businessman looking at big screen with business chart

Harnessing Innovation

by , Issue: March / April 2017

Management at mature enterprises and startups alike needs to better understand what makes digital innovators tick.