S. Ramesh Kumar

Biography:

 

S. Ramesh Kumar is Professor of Marketing, Indian Institute of Management, Bangalore, India, and the author of three books on Marketing, including Managing Indian Brands – Concepts and Strategies, Vikas Publications, New Delhi.

 

COMBINING ON-LINE AND OFF-LINE MARKETING STRATEGIES

by Issue: November / December 2001

While the Internet is a dynamic, highly-effective marketing medium, its ability to return a profit has, for the most…