Stephen Wunker

Biography:

Stephen Wunker is the author of Capturing New Markets: How Smart Companies Create Opportunities Others Don’t (McGraw-Hill, 2011).  He has been an entrepreneur and corporate venturer in mobile telecom, and is the Managing Director of New Markets Advisors. www.capturingnewmarkets.com.

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Strategy

Growing Big by Targeting Small

by Issue: January / February 2012

Business leaders are trained to focus on big, attractive markets, yet some of the most compelling sources of growth…

Strategy

Achieving growth by setting new strategies for new markets

by Issue: November / December 2011

Capturing new markets is an excellent way to grow. But if such markets were easy to crack, they would not hold so much……