Tracie Crook

Biography:

Tracie Crook is Chief Operating Officer at McCarthy Tétrault LLP, a leading Canadian national law firm. As one of North America’s most respected change strategists, Tracie helped the 160-year-old institution achieve its highly successful culture, service model and operational transformation program. She has extensive experience helping diverse organizations unite their people, transform corporate cultures and drive technology innovation, collaboration and efficiency.

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The Organization

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Law & Re-Order

by Issue: March/April 2016

McCarthy Tétrault’s change strategist describes how she transformed a 160-year-old national law firm into an industry poster child for modern customer service.