Tim J. Smith


Tim J. Smith is the managing principal at Wiglaf Pricing and adjunct professor at DePaul University.  His most recent book is Pricing Strategy:  Setting Price Levels, Managing Price Discounts, & Establishing Price Structures (South-Western Cengage Learning, 2012).

Pricing strategy: Piercing the veil of value exchange

by Issue: November / December 2011

Conventional management wisdom suggests that price should reflect value. But what is the value that prices should reflect?……