Vijay Govindarajan is the Coxe Distinguished Professor at Dartmouth College’s Tuck School of Business. Prior to joining Tuck, VG was on the faculties of Harvard Business School, INSEAD (Fontainebleau) and the Indian Institute of Management (Ahmedabad, India). He was the first Professor in Residence and Chief Innovation Consultant at General Electric. He worked with GE’s CEO Jeff Immelt to write “How GE is Disrupting Itself,” the Harvard Business Review article that pioneered the concept of reverse innovation – any innovation that is adopted first in the developing world. Govindarajan can be reached at email@example.com.