Yvette Mahieu

Biography:

Yvette Mahieu was Ivey Research Assistant to Professor Pearce during his tenure as Eaton/NSERC/SSHRC Chair in Retailing.

CUSTOMER RELATIONSHIP MANAGEMENT: FIVE LESSONS FOR A BETTER ROI

by , et al.Issue: September / October 2002

The fanfare and promise that boosted CRM's introduction - and raised managers' expectations - have turned to disappointment……