Metaverse or Metaworse

by Ian GordonIssue: March/April 2022

Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues

Why Household Debt Should Have Executives Taking Ambien

by John S. McCallumIssue: July/August 2018

While Canadian central bankers are losing sleep over the ever-increasing levels of Canadian household debt, too many business leaders aren’t waking up to the risks.

Coming Soon: The Conscious Store

by Sam CinquegraniIssue: September/October 2017

Physical retailers of the future will sell tech-enabled convenience to mass audiences one customer at a time.

Service Complexity and The Perils of Productization

by Barry Cross, Julie Paquette et al.Issue: January / February 2014

Good service isn’t hard to recognize. It can be seen when an attentive waiter offers a free second serving to patrons……

Creating product addicts

by Ian GordonIssue: January / February 2014

Addiction isn’t always negative. The value proposition of products and the manner in which they are sold and used…

How to leverage the intelligence of the crowd to drive exponential change

by Cheesan ChewIssue: July / August 2013

The wisdom of collectives is prolific and ubiquitous in the world of open innovation, where crowds are tapped to surface……

Making Big Data real: At last, marketers get audience data that matter

by Joseph SexsmithIssue: January / February 2013

Many of the business models used in digital marketing channels are going the way of their counterparts who have become……

The Hershey Company: Aligning inside to win on the outside

by Rick KashIssue: March / April 2012

Changes in the marketplace, if not monitored, can cause serious losses in profit, market share, and in stakeholders'…

The invisible hand of time: How attention scarcity creates innovation opportunity

by Adrian C. OttIssue: March / April 2011

Thinking in terms of time and attention will quickly start to change the way you think about products and services,…

CO-CREATING YOUR BRAND WITH YOUNG WORLD CONSUMER-ENTREPRENEURS

by Mike Dover, Rob Salkowitz et al.Issue: January / February 2011

The powerful combination of youth, technology and rising consumerism across the globe is creating opportunities –…