Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
When moving to survive a crisis like COVID-19, business leaders need to be prepared to live with the decisions they make long after the virus retreats.