Marketing

Manufacturing Consumer Consent: The future of social commerce

by , et al.Issue: May / June 2014

There’s a lot of talk about using social media to harvest consumer conversations and feedback about their shopping…
Person looking at cityscape

Mind over Marketing

by Issue: November / December 2013

Building corporate brands can be a waste of time if your brand battles are not being fought on the proper battlefield.

The intelligence of the crowd

by , et al.Issue: July / August 2013

When the late great management thinkers C.K. Prahalad and Venkat Ramaswany introduced the concept of co-creation, around……

The Toyota recall: Missing the Forest for the Trees

by , et al.Issue: November / December 2011

A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors,……

Social Networking: The Corporate Value Proposition

by , et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……

View more articles