Protect Your Brand: Join the Retail Fight Club

by Haydn SimpsonIssue: July / August 2015

Product counterfeiters hurt more than just corporate bottom lines. They put jobs at risk, and threaten consumers. And the problem is just going to get worse, so here is how to fight back.

Manufacturing Consumer Consent: The future of social commerce

by Amy ter Haar, Amy ter Haar et al.Issue: May / June 2014

There’s a lot of talk about using social media to harvest consumer conversations and feedback about their shopping…

Canada Isn’t Rotten to the Core: A Review of Thieves of Bay Street

by Thomas Watson, Thomas Watson et al.Issue: November / December 2013

Bruce Livesey’s Thieves of Bay Street initially caught my eye when a National Post writer claimed it “ought to be…

Mind over Marketing

by Niraj DawarIssue: November / December 2013

Building corporate brands can be a waste of time if your brand battles are not being fought on the proper battlefield.

The intelligence of the crowd

by Stephen Bernhut, Stephen Bernhut et al.Issue: July / August 2013

When the late great management thinkers C.K. Prahalad and Venkat Ramaswany introduced the concept of co-creation, around……

Thriving with the crowd: Marketing with (and against) the New Influence Peddlers

by Joshua Bellin, Paul F. Nunes et al.Issue: July / August 2013

Moving at the speed of the crowd has become mandatory for any company that is on the web (which is just about every…

Bundling products and services: The new super solution that gives companies an edge

by Dawn MilneIssue: May / June 2013

Imagine how difficult it would be to get your meals if there were no supermarkets or restaurants to offer multiple products……

Making Big Data real: At last, marketers get audience data that matter

by Joseph SexsmithIssue: January / February 2013

Many of the business models used in digital marketing channels are going the way of their counterparts who have become……

The Toyota recall: Missing the Forest for the Trees

by Jeffrey K. Liker, Timothy N. Ogden et al.Issue: November / December 2011

A sticky accelerator pedal last year tarnished the once-vaunted reputation of the Toyota Motor Corporation. These authors,……

Social Networking: The Corporate Value Proposition

by Joseph Sexsmith, Robert Angel et al.Issue: May / June 2011

Marketers habitually find it hard to quantify the value of what they do, and their use of social networks is the latest……