Marketing
The Real Story Behind Big Data
Analytics may rule the digital age, but it still needs good old-fashioned storytelling to create real value.
Coming Soon: The Conscious Store
Physical retailers of the future will sell tech-enabled convenience to mass audiences one customer at a time.
When Customers Collide
Giving so-called internal customers priority over the real thing can be counterproductive and weaken business values along with profitability.
Driving Disruptive Growth
Canadian marketing groups need to fully embrace the leadership role they must play in the digital age.
The Real Story About Augmented Reality
Don’t be fooled by Pokémon Go. AR marketing solutions still face significant challenges.
Rebranding in the Don’t-Blink Age
Why it's time for an image checkup, especially if your company’s budget and market have changed along with consumer attention trends.
Protect Your Brand: Join the Retail Fight Club
Product counterfeiters hurt more than just corporate bottom lines. They put jobs at risk, and threaten consumers. And the problem is just going to get worse, so here is how to fight back.Manufacturing Consumer Consent: The future of social commerce
There’s a lot of talk about using social media to harvest consumer conversations and feedback about their shopping…Canada Isn’t Rotten to the Core: A Review of Thieves of Bay Street
Bruce Livesey’s Thieves of Bay Street initially caught my eye when a National Post writer claimed it “ought to be…
