Marketing
Surviving Big Data’s Zombie Apocalypse
With the rising popularity of anti-social “oppositional marketing,” big-data platforms are on a collision course with privacy regulators.
Unearthing Hidden Customer Value
When it comes to getting the most out of existing customer pools, value-based segmentation can be a valuable key.
Death of the (Traditional) Salesperson
Even before the COVID-19 pandemic, rethinking B2B sales was required to survive disruptive forces and meet evolving customer expectations.
Supporting Gen Z
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
The Art of Branding in a Pandemic
The best branding moves during the COVID-19 outbreak demonstrate how positive actions can speak louder than words.
How to Sell When the World Is Upside Down
With potential customers fighting a pandemic, people in sales need to understand coffee today isn’t for closers.
End of the Line for Sales Management Truisms
Why non-linear viewpoints should have sales managers rethinking outmoded concepts of relationships
Being More than the Largest Thug in the Ring
In his memoir Marketing Saves the World, Bill Matassoni offers insights from a 40-year consulting career spanning McKinsey, BCG, Mitchell Madison and Glass House Group.
The Real Story Behind Big Data
Analytics may rule the digital age, but it still needs good old-fashioned storytelling to create real value.
