Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
With the lives and routines of young consumers disrupted by the global health crisis, brands have unique opportunities to build long-lasting relationships.
In his memoir Marketing Saves the World, Bill Matassoni offers insights from a 40-year consulting career spanning McKinsey, BCG, Mitchell Madison and Glass House Group.