Marketing

A Marketing Plan for Turbulent Times

by Issue: March / April 2009

Not all that long ago, the acronym KISS was so popular that many executives displayed it on their desks, either embedded……

A NEW DAWN FOR CRM: THIS TIME IT’S B2B

by Issue: July / August 2003

CRM may have reached maturity, but according to this author, the business-to-business market is very fertile territory.……

VERTICAL SOLUTIONS MARKETING: ENSURING A SUCCESSFUL TRANSITION

by , et al.Issue: May / June 2003

Vertical Solutions Marketing is an appealing option for growth, especially in an era in which organization have already……

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