When I signed on as editor of Ivey Business Journal, I promised our international audience improved intellectual return on time invested reading our publication. To make sure we deliver on that promise, the recently redesigned IBJ will always be a work in progress. In other words, we are committed to remaining open to change and will regularly review how we go about achieving the mandate set for us when this publication was launched as The Quarterly Review of Commerce in 1933 – which is to “serve as a source of excellent reading material for the alert business executive.”
That said, I am pleased to announce that IBJ has now doubled its subscriber base of C-suite executives, corporate directors, managers and academics, while significantly increasing our international reach, since initiating the redesign process.
And the credit for that goes to our readers, so thank you.