FASHION CONSCIOUS: LESSONS IN COMMODITIZATION FROM THE FASHION INDUSTRY

by Richard D'AveniIssue: March / April 2010

Increasing competition and the economic downturn have fuelled a shift to value, increased the emphasis on lowering prices……

WHAT HEALTHY COMPANIES CAN LEARN FROM DISTRESSED COMPANIES

by Prasad Hedge, Steven Aschkenase et al.Issue: March / April 2010

Examining the failures of even the mightiest industrial organizations can be a valuable exercise. There are lessons…

GO TELL IT ON THE MOUNTAINS: HOW WORD OF MOUTH CAN LEAD TO BUY-IN OF A TECHNOLOGY

by Deborah Compeau, Phoebe Tsai et al.Issue: March / April 2010

Properly conveyed and clearly communicated, word of mouth can become a terrific tool to enhance the adoption of a particular……