March/April 2022
To Metaverse or Not to Metaverse isn’t the Question
Despite the hype, metaverse marketing isn’t a fad that brand strategists can ignore. Here are 6 mistakes to avoid when entering the emerging virtual world marketplace.
Metaverse or Metaworse
Mark Zuckerberg’s brave new world sounds cool—but regulators need to recognize it is being designed by the Facebook culture responsible for creating major social issues
Mobilizing Character
Ukrainian president Volodymyr Zelenskyy is a skilled actor, but that’s not what makes him an invaluable leadership role model for his people and the rest of our troubled world.
