November / December 2002

EVEN TITANS COCOON

by Issue: November / December 2002

Somewhere amidst the frenzy of mergers... During the frenzy of mergers, acquisitions and alliances in the last decade,……

MERGING BRANDS: DESIGNING THE POST M&A PORTFOLIO

by Issue: November / December 2002

Successful business mergers demand successful brand mergers. If they are to succeed, managers need to be aware that…

EVEN TITANS COCOON

by Issue: November / December 2002

Somewhere amidst the frenzy of mergers... During the frenzy of mergers, acquisitions and alliances in the last decade,……
Man choosing a holographic contact icon from a cloud of contact icons.

BEST PRACTICES: CUSTOMER RELATIONSHIP MANAGEMENT

by Issue: November / December 2002

No one company has written the book on CRM. And rightly so, says this author, whose examination of how companies practice……

CHANNEL VISION: GETTING YOUR CHANNELS RIGHT

by Issue: November / December 2002

Marketers have never been more challenged to find the right mix of channels. Seeing the choices clearly will make that……

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