Maybe it’s time to revive IBM’s old acronym, (KISS, Keep It Simple Stupid). Yes, simplifying a complex issue in order to understand it – like the cascading effect of an environmental event – is tempting. It even can work, though only in a very few situations, as authors in this edition of Ivey Business Journal write. For as they emphasize, managing complexity means designing highly sophisticated, even complex responses that can take months to develop and must be deployed in an environment that is perpetually in flux and never predictable.

Stephen Bernhut,
Editor