Technology

Let’s Get Digitally Physical

by , et al.Issue: September/October 2017

Accenture research shows financial fitness gets in the way of strengthening digital muscles at many leading businesses.

A Digital Quick-Start Guide

by Issue: September/October 2017

Are you desperately seeking the next big thing? If so, you’re being distracted from what’s really important.

Harnessing Innovation

by , Issue: March / April 2017

Management at mature enterprises and startups alike needs to better understand what makes digital innovators tick.

Why Nobody is Really Ready for Mobile Commerce

by Issue: January / February 2016

Most market transactions will eventually go digital, but business must first comfort consumers to make mobile commerce worth it.

The Perils of Democratic Decision Making

by , et al.Issue: January / February 2016

Enterprise social software enables members of the corporate masses to have more influence over the organizations that employ them — but that isn’t always a good thing.

Why Mining Product Reviews Should Be on Retailers’ Radar

by Issue: May / June 2015

Data mining has come a long way since the 1990s, when many early adopters wasted millions of dollars building data warehouses to analyze transactional data.

Profiting from the Rise of the Machines

by Issue: March / April 2015

Hollywood got it wrong — there is no reason to fear the future unless you’re a brand manager stuck in the past.