Bryce G. Hoffman


Bryce Hoffman is the author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Crown Business, 2012) and Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything (Crown Business, 2017). He can be reached at

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Be Your Own Worst Enemy

by Issue: November / December 2017

If you want to succeed in the age of disruption, try deploying war game techniques to think like competitors out to eat your lunch.