Bryce G. Hoffman

Biography:

Bryce Hoffman is the author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company (Crown Business, 2012) and Red Teaming: How Your Business Can Conquer the Competition by Challenging Everything (Crown Business, 2017). He can be reached at bryce@redteamthinking.com.

Be Your Own Worst Enemy

by Issue: November / December 2017

If you want to succeed in the age of disruption, try deploying war game techniques to think like competitors out to eat your lunch.