Bala Iyer


Bala Iyer is a professor and chair of the Technology, Operations, and Information Management Division at Babson College in Wellesley, Massachusetts. He received his Ph.D. in information systems from New York University with a minor in computer science. His research interests include studying how digitization impacts competitive dynamics, business ecosystems and the role of APIs in providing strategic advantage. He has published papers in Harvard Business Review, Communications of the ACM, California Management Review, Decision Support Systems and others. He can be reached at

Putting social media to work at Cognizant

by , et al.Issue: July / August 2011

Many companies know what social media can do but many are still unable to apply or leverage social media to distance…
Businessman looking at big screen with business chart

Harnessing Innovation

by , Issue: March / April 2017

Management at mature enterprises and startups alike needs to better understand what makes digital innovators tick.