Bala Iyer is a professor and chair of the Technology, Operations, and Information Management Division at Babson College in Wellesley, Massachusetts. He received his Ph.D. in information systems from New York University with a minor in computer science. His research interests include studying how digitization impacts competitive dynamics, business ecosystems and the role of APIs in providing strategic advantage. He has published papers in Harvard Business Review, Communications of the ACM, California Management Review, Decision Support Systems and others. He can be reached at firstname.lastname@example.org.