Bill Matassoni is the author of Marketing Saves the World. He started his management consulting career in 1980 when he joined McKinsey & Company. He was a partner for almost 20 years, responsible for building the firm’s reputation and protecting its brand while working closely with many colleagues worldwide. He was publisher of the McKinsey Quarterly and responsible for much of McKinsey’s internal communications, including the creation of McKinsey’s systems to manage and disseminate its practice knowledge. Bill left McKinsey to join Mitchell Madison Group, a strategy consulting firm he helped take public through its sale to USWeb/CKS in 1999. He thereafter joined The Boston Consulting Group, where he headed a group responsible for innovation, marketing and communications for over five years. As at McKinsey, Bill worked closely with several of BCG’s thought leaders to develop their ideas and turn them into consulting assignments. Bill retired from BCG a few years ago and founded The Glass House Group, a consulting firm that helps professional service firms with branding and marketing issues. Bill is a graduate of Phillips Andover (1964), Harvard College (BA Literature, 1968) and Harvard Business School (MBA, 1975). For many years, Bill was on the board of trustees of United Way of America and United Way International. He is now on the board of trustees of First Book and a senior advisor to Ashoka, an organization that invests in social entrepreneurs. He remains interested in the management and marketing of professional services firms and social marketing.