Dan Hill

Biography:

Dan Hill is the President of Sensory Logic, a consulting firm that helps clients understand the role of emotions in consumer and employee behaviour. www.sensorylogic.com. He is the author of Emotionomics (Beaver’s Pond Press, 2007).

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Innovation

THE RHETORIC AND REALITY OF SUCCESSFUL CHANGE MANAGEMENT

by Issue: July / August 2009

How does a leader obtain buy-in for a major change management initiative? Hardly by being rational, says this authority……

LEADERS AND FOLLOWERS: HOW TO BUILD GREATER TRUST AND COMMITMENT

by Issue: January / February 2008

The key here is ensuring that the company’s workforce views senior management as worth having faith in and, in best-case……

The Organization

ONCE MORE WITH FEELING: WHY COMPANIES SHOULD TAKE A VALUES-BASED APPROACH TO BRAND RELATIONSHIP BUILDING

by Issue: September / October 2007

In the past, most marketers thought that a buyer’s decision was purely rational. Or, what’s love go to do with it?……